This essay Campbell Soup Co. has a total of 607 words and 3 pages.
Campbell Soup Co.
1. Company Overview
Founded in 1869, Campbell Soup Company is one of the leaders in manufacturing & marketing branded consumer food products with approximately 24,250 employees world wide, total revenues of 6.7 billion, 36 manufacturing plants in 10 nations, and over 2000 products on the market. Over the years, Campbell Soup Company has diversified into number of businesses – from frozen dinners to retail garden centers. However Soup has been its core business. Some major brands of Campbell Soup Co. include Flagship red-and-white canned soup, Prego Spaghetti sauces, Godiva Chocolates, Pepperidge Farm baked goods, V8, etc. In addition, since 1980, Campbell Soup Co. has undergone three different strategies under thee different CEOs who brought their own agenda in order to build value for the company and its shareholders. For example, under Gordon McGovern’s leadership (1980-1989), Campbell’s strategic focus was on developing and introducing new products and expansion of the business portfolio through acquisitions. Under David Johnson (1990 – 1997), The companies focus shifted to increasing sales growth, increase market share & share holder value through Eliminating unprofitable products & business units, focusing more on global marketing and Improving communication and technology sharing between businesses. Under the third CEO, Dale Morrison (1997 – present), Campbell’s strategy focus continued to increase sales growth, increase market share & share holder value, but focus was shifted more towards profitable businesses with the highest growth potential and divestations of non strategic businesses
2. Problems / Strategic Issues
Since 1980, Campbell’s corporate strategy and the company’s business structure have undergone three significant changes. Each strategy was implemented under the leadership of three different CEOs:
1. 1980 – 1989, Gordon Morrison:
o Expansion through acquisitions and development of new products.
2. 1990 – 1997, David Johnson:
o Increase sales growth, increase market share & share holder value.
3. 1997 – Present, Dale Morison:
o Continue to increase sales growth, market share & share holder value.
Campbell’s corporate strategy, under Gordon McGovern was expansion & development of new products to capitalize on consumer trends & improve operating efficiency. But this strategy turned out to be inefficient, as Campbell’s managers got too deeply involved in new-product development and neglected the performance of their existing products. In addition the expansion strategy led to unsuccessful diversification of Campbell’s business into industries that they had no expertise or competitive advantage. As a result, the company’s cost of production went up and profit was reduced.
Under David Johnson, the company restructured the business line and implemented a new corporate strategy. The new strategy was to eliminate unprofitable products and business units, improve communication and technology sharing between business units, and focus more on global marketing in order to increase sales growth, market share and shareholder value. This new strategy helped to increase operating margin and profits for the company. Some businesses were also able to improve their performances under David’s strategy. However, the company encountered some setbacks with its global marketing strategy. For example, the European market was harder than expected to penetrate for such products as Campbell’s soups. The company failed to detect that aggressive advertisement was needed to introduce The Soup products in Europe that caused sales to drop in those markets.
When Dale Morison took over Campbell Soup as CEO, His goal was to enhance David Johnson’s plan. He also restructured the company’s business line structure further more and planned to Continue to increase sales growth, increase market share & share holder value. But Dale focused more on profitable businesses with the highest growth potential and divested non-strategic businesses. At this point Dale was faced with the task of allocating
Fdr's Influence As PresidentFdr\'s Influence As President Some have called him the best president yet. Others have even claimed that he was the world\'s most influential and successful leader of the twentieth century. Those claims can be backed up by the overwhelming support that he received from his citizens throughout his four terms in office. President Franklin Delano Roosevelt began a new era in American history by ending the Great Depression that the country had fallen into in 1929. His social reforms gave people a ne
Alcatraz Island And PrisonAlcatraz Island And Prison Alcatraz Island has quite a distinct history. Many people know that Alcatraz served as a federal prison, but most are reluctant to know that this island served as fort. Built before the Civil War, it served two main purposes. First, that it was to guard the San Francisco bay area from enemy ships against a foreign invasion, and second, to hold hostage prisoners of war or POW\'s as they were called. In this report, I\'ll show you how this fortress came to be a federal p
Jimmy CarterJimmy Carter The President of Peace Jimmy Carter was born October 1, 1924, in the small farming town of Plains, Georgia, and grew up in the nearby community of Archery. His father, James Earl Carter, Sr., was a farmer and businessman; his mother, Lillian Gordy, a registered nurse. He was educated in the Plains public schools, attended Georgia Southwestern College and the Georgia Institute of Technology, and received a Bachelor of Science degree from the United States Naval Academy in 1946. On Ju
Foals: The First YearFoals: The First Year Foals: The First Year RUSTY MILLER STATEMENT DESCRIBING CAREER GOALS AND RESEARCH INTERESTS MASTERS IN ANIMAL SCIENCE AUGUST 1, 2000 RESEARCH INTERESTS AND BACKGROUND INFORMATION Introduction: The following is a report on my research information on foal’s nutritional need through there first year of life. This report will also show a research project that I would like to do for my Masters degree I. Nutrition A. Nutritional Requirement 1. Details of general nutrition 2. Requ
Population EstimationPopulation Estimation Population estimation Introduction Estimates of population size play a vital role in many fisheries management decisions. The numbers of fish in a stock are used to identify influences of environmental factors, human exploitation, and ultimately to identify the effectiveness of management strategies. (Van Den Avyle & Hayward 1999) The three most common methods of population estimation among biologist are sample plots, mark and recapture, and removal. Counts on sample plots
Structures Of ResisitanceStructures Of Resisitance The nature of interaction between traditional agrarian society and the ‘modern world’ has remained a controversial debate amongst anthropologists, sociologists and political theorists. It remains contentious as to whether the dominance of modern values over traditional is desirable; whether the arrival of the market and modern commerce betters or worsens the conditions of rural society and its relationship with the metropol; whether such change is received with apprehen
Between Silence And LightBetween Silence And Light Between The Silence and The Light Introduction Architecture is a meeting place between the measurable and the unmeasurable. The art of design is not only rooted in the aesthetic form, but in the soul of the work. In Phenomena and Idea, Stephen Holl once wrote, The thinking-making couple of architecture occurs in silence. Afterward, these thoughts are communicated in the silence of phenomenal experiences. We hear the music of architecture as we move through spaces while
DeregulationDeregulation Deregulation of the U.S. airline industry has resulted in ticket prices dropping by a third, on an inflation-adjusted basis. As a result some 1.6 million people fly on 4,000 aircraft every day. Airlines carried 643 million passengers in 1998, a 25% increase over 1993 and the FAA estimates that the nation¡¦s airline system will have to accommodate 917 million passengers by the year 2008. The growth in air travel threatens to overwhelm the presently inadequate air traffic control syst
Crew Resource ManagementCrew Resource Management Introduction There are many reasons why those involved with the airline safety commit errors that on occasion lead to the injury or death of innocent people - people who had every right to expect better of their caretakers. Such accidents can be traced to many broad categories. Categories such as weather, mechanical malfunction, terrorist acts or into what may be termed ‘acts of God’. Apart from these, perhaps the most important and the fundamental category are errors at
Part 43 And Its Managerial ImplicationsPart 43 And Its Managerial Implications Part 43 and It\'s Managerial Implications When we talk about aviation maintenance, we speak of repairs, alterations and the act of preserving an aircraft in its original airworthy condition. An airworthiness certificate is given to an aircraft after countless hours of design, research and testing. And in order to keep this certificate valid; an aircraft must be maintained in accordance with a certain specification. These specifications are brought to us by
The Future Of Aviation InsuranceThe Future Of Aviation Insurance Insurance and the Future of Aviation AVM 401 Analysis of Issues in the Aviation Industry Southern Illinois University, Carbondale September 26, 2000 Assignment #2 Introduction This report will discuss the future of the aviation industry and the effects of high insurance cost. As the industry enters into the millennium, the insurance industry must look at several problems that also face the aviation industry. Survival for the small FBO’s is getting harder each day
Privatization Of AirportsPrivatization Of Airports For 51 years Bergstrom Air Force Base was home to fighter pilots, bombers, troop carriers and reconnaissance jets. It was the first port of call for President Lyndon B. Johnson on his trips home to LBJ Country aboard Air Force One, it was where Chuck Yeager, the first pilot to break the sound barrier, once brought a disabled jet to rest in an emergency landing. In September 1993, in the path of military cutbacks Bergstrom Air Force Base was closed. But the timing was fo
Southwest AirlinesSouthwest Airlines Introduction While flying home to Texas last summer with Southwest Airlines, I had the most fun and unique experience with an airline that I could ever remember. It all started out quite oddly enough in the lobby just before takeoff. As I was checking in at the ticket counter, the representative asked me if I wanted to play a game that could get me free round trip tickets. Sure, who wouldn\'t, I exclaimed. As she gave me my boarding pass she said, Great, how many holes do you
Alaska AirlinesAlaska Airlines Alaska Airlines For nearly 70 years, Alaska Airlines has served the west coast of North America. Alaska Airlines has grown from a small regional airline in 1932 to one today that carries more than 12 million customers per year. Alaska’s route system spans more than 40 cities and primarily services four countries: Canada, United States, Mexico, and Russia. Its fleet of 88 Boeing jets is the youngest among all major airlines and it has earned U.S. airline recognition from Travel &
Cockpit Video Cameras...The IssuesCockpit Video Cameras...The Issues Introduction The National Transportation Board has recommended to the Federal Aviation Administration that all FAR Part 121, 125, and 135 passenger-carrying aircraft be equipped with cockpit video recorders, cockpit voice recorders and digital flight data recorders (Rimmer, 2000). The use of flight data information has been very useful to the National Transportation Safety Board for solving countless aircraft accidents and mishaps. The recent surge for the upgr
HendrixHendrix Jimi Hendrix Jimi Hendrix lived his life as a Musician, Guitarist, Singer and Songwriter. He also pioneered the electric guitar, a right handed Fender Strat, upside-down and left-handed. He was one of the most original and influential people of all time. James Marshall Hendrix was born November 27, 1942 in Seattle, Washington. He taught himself to play in his school boy days. He then enlisted himself in the Army as a parachute jumper, but an injury led to discharge. He then became a sess
Nitrate Contamination of Groundwater Poses a SerioNitrate Contamination of Groundwater Poses a Serious Health Threat Nitrates contamination of the world\'s underground water supply poses as a potentially serious health hazard to the human inhabitants on earth. High nitrate levels found in well water has been proven to be the cause for numerous health conditions across the globe. If we intend to provide for the future survival of man, and life on planet earth, we must take action now to assure the quality of one of our most precious resources, o
Ovarian CancerOvarian Cancer Of all gynecologic malignancies, ovarian cancer continues to have the highest mortality and is the most difficult to diagnose. In the United States female population, ovarian cancer ranks fifth in absolute mortality among cancer related deaths (13,000/yr). In most reported cases, ovarian cancer, when first diagnosed is in stages III or IV in about 60 to 70% of patients which further complicates treatment of the disease (Barber, 3). Early detection in ovarian cancer is hampered by
The Unmanaged HeartThe Unmanaged Heart George Rusinak Graves Essay 91699 The Managed Heart: Emotional Management vs. Emotional Labor Can a person’s heart be controlled? Do all people go have some form of emotional management or emotional labor in their lives? In the book, The Managed Heart, written by Arlie Hochschild , discusses the issues of emotional labor and emotional management. In the book, it describes the difference between the two issues and gives Hochschild’s opinion on those issues. The first issue is
Empowerment And ParticipationEmpowerment And Participation Empowerment and Participation It is interesting how the word communication can change life at home and at work. When everyone is aware of what is going on around him or her, they can function better. What a concept! All of the readings I have done taught communicating is the key. We read about ridding the stigma of upper management, getting their hands dirty, understanding their position, and why it is important to the rest of the company. This chapter takes it one
Business ManagementBusiness Management Task: Choose a company and identify all motivational (employee-centered) programs that the company has in place. Then ascertain the significance and objectives of these programs. Next provide a critique of these programs. Finally, recommend changes that will improve on the programs and/or new programs that will better meet the objectives articulated above. Overview: The company that I have chosen as the subject of my research is the AAA Travel Agency. More specifically, I hav
It OutsourcingIt Outsourcing INTRODUCTION Companies are increasingly outsourcing the management of information technology (IT) for reasons that include concern for cost and quality, lagging IT performance, supplier pressure, access to special technical and application skills, and other financial factors. The outsourcing solution is acceptable to large and small firms alike because strategic alliances are now more common and the IT environment is changing rapidly. REASON TO OUTSOURCE Although the mix of factor
Just-In-Time ProductionJust-In-Time Production Just-in-time production is considered to be on the leading edge of technological advancement. With improvements in the virtually every industry, maintaining an effective production line while minimizing inventory costs is a very feasible option. Just-in-time systems are designed to keep inventory costs at a minimum, unlike the ways of old, with large warehouses loaded with back inventory. With technology allowing instantaneous communication around the world, production li
Japanese EconomyJapanese Economy How has Japan fared with it’s economies booms and slumps? This investigation is based on stage 4 unit 1 of the Business and Economics A-level course, “What happens in booms and slumps?”. The unit focuses how people and businesses are affected by booms and slumps, why they continuously appear and the governments role in helping to control these two events. The investigation will therefore focus on Japan and the way booms and slumps affect the Japanese businesses and people. To de
Macintosh Retail GroupMacintosh Retail Group The Macintosh Retail Group A short summary The Macintosh Retail Group is a Dutch holding, that today competes in the sectors of clothing, living and automotives. It consists of the companies Superconfex (clothing), Kwantum, Tonton Tapis, Bartels Decor, GP Décors, Klerkx Group (living), Halfords (automotive) and other smaller ones. Today, the group is active in several European countries, namely the Netherlands, Belgium, France and Germany. Some numbers for Macintosh 1990-1
Mis DevelopmentMis Development MIS Development The term Management Information Systems (MIS) has come to refer to a wide range of applications of computers to data processing and analysis problems in the private and public sectors. The pace of developments in computing in general, and MIS in particular, is breathtaking. Traditional concepts of how computers can and should be integrated into businesses are being challenged by worldwide telecommunications and transmission of sound, graphics, and video alongside
Stern MbaStern Mba I like options, I like security, and I like power. With these wants, I knew at a very early age that I would enter business and thus I attended a college that specializes in the subject. In my first position out of school, I was hired by Dunhill Equities as a cold-caller. After several weeks of being hung up on by angry prospects, I decided that this career path would not lead me to success. I then moved within the firm to a position as sales assistant. While this was by no means my dr
NikeNike The athletic apparel industry in which Nike is involved is a major money maker in the United States, but the fact that none of the factories are located in North America has brought some heat to the company. Nike controls more than 40 percent of the U.S. Market for sports related goods, but doesn’t have a single sneaker factory in this country (Miller 1). Nike continues to make millions of dollars yet exploits workers overseas by paying them very little, while requiring long hours without o
Organization DevelopmentOrganization Development Organization Development (OD) is the application of behavioral science knowledge to improve an organization\'s health and effectiveness through it\'s ability to cope with environmental changes, improve internal relationship and increase problem-solving capabilities. OD is an effort of planned, organizationwide, and managed from the top, to increase organization effectiveness and health through planned interventions in the organization process\'s using behavioral science.
Operating PlanOperating Plan OPERATING PLAN ADMINISTRATIVE POLICIES Receiving orders for meals Transactions at the Home Cookin’ restaurant will be done in a very simple, yet effective manner. In the store there will be a counter with an electronic cash register. All sales will be rung up using this register. Cash transactions will be the simplest and most straight forward. Customers wishing to pay with check must have identification. Visa, MasterCard, and American Express are expectable credit cards but must
The Hungarian Edition Of CosmopolitanThe Hungarian Edition Of Cosmopolitan TABLE OF CONTENTS ABSTRACT 3 OVERVIEW OF THE HUNGARIAN MARKET 3 BACKGROUND 4 DESCRIPTION OF THE PRODUCT 4 THE CONCEPT OF THE PRODUCT 4 PROFILE OF THE TARGET CONSUMERS 5 CURRENT MARKET SITUATION 5 SWOT ANALYSIS 5 PEST ANALYSIS 6 STRUCTURE OF THE MAGAZINE 6 PRICING STRATEGY 7 PROMOTION MIX 7 ADVERTISING 7 SALES PROMOTION 8 PUBLIC RELATIONS 9 CONCLUSIONS 9 APPENDIX 10 LIST OF SOURCES 17 ABSTRACT Primarily based on an interview with Ms. Eniko Horvath, marketing
Pepsi ColaPepsi Cola Pepsi Cola Pepsi Cola beverage business was founded at turn of the century by Caleb Bradham a New Bern N.C druggist who formulated Pepsi Cola. Pepsi Cola Company now produces and markets nearly 200 refreshment beverages to retail, restaurants and food service customers in more then 190 countries and territories around the world and generates revenue of over 18 billion dollars. Although Pepsi holdings over the years have become diverse in such fields as the snack industry and restauran
Problem SolvingProblem Solving PROBLEN SOLVING and DECISION MAKING Making a choice between a specific behavior that I would change would be a rather easy decision. The first behavior that I will seriously work on is procrastination. This behavior falls under the managerial skills of problem solving and decision making. Procrastination is a habit of needlessly putting off relevant activities until another day or time. Procrastination is a behavior that I really need to change. I am the type of person who will w
Research ProposalResearch Proposal REDUCING THE TIME AND EXPENSE CREATING PROPOSALS PRESENTED TO: Jill Marhefka Professor of Business Research, BSAD 400 . Tracy E. Baker October 11th, 1999 TABLE OF CONTENTS EXECUTIVE SUMMARY 1 BACK GROUND INFORMATION 2 PROBLEM AND OBJECTIVES 3 RESEARCH METHODOLOGY 4 ESTIMATES OF COST AND SCHEDULE 6 QUALIFICATION OF REASEACHER 8 APPENDIX 9 EXECUTIVE SUMMARY AUTOMATING TO MEET THE NEEDS OF XYZ CONSTRUCTION COMPANY Proposals are extremely important tools in construction, sales and
Employee Attitude/Organizational BehaviorEmployee Attitude/Organizational Behavior Introduction A happy worker makes for a good worker you say? Well, United Airlines had somewhat of an “all for one” employee attitude in July 1994. They announced the purchase of their own company for which they work for $5 billion through ESOP (Employee Stock Ownership Plan). So now, in the case of United Airlines, there obviously is a soar in employee productivity and spirits. Stocks have risen 120% due to this buyout (almost three times higher than th
Labor Unions And NursingLabor Unions And Nursing The American Labor movement in the United States has a history dating back to the beginnings of the industrial revolution. Its existence is due to poor working conditions and exploitation during the beginning of that time. Labor unions have had a long history of using their most powerful weapon, strikes, to fight their battles. Even today, with the diminishing numbers of union members, strikes appear in the news sporadically. History of Labor Unions The first strike is t
Mci WorldcomMci Worldcom Introduction MCI Worldcom new CEO Bernard Ebbers is changing MCI\'s old ways. The problem is that MCI before merging spent too much money on accommodations for senior management. The second problem is that MCI Worldcom is ignoring the wireless industry boom. Recommendation I recommend that MCI Worldcom should try to acquire a wireless company like Nextel or Airtouch to gain entry to the booming market. The company would become a better telecommunications business and establish signi
Oral CommunicationOral Communication Once viewed as two separate disciplines, business and communication, have now meshed together to produce a hybrid business environment in which the everyday functions of business are intimately tied to communication (Pincus, 1997). Communication in the business world is imperative for success. This holds true for interpersonal communication, communication between management and staff, and for practically every other contact a business has, both within its own establishment and
Outsourcing And Its Advantage And DisadvantageOutsourcing And Its Advantage And Disadvantage Introduction : Nowadays, many organisation are outsourcing their non- core activities to an external agents. Distribution is one of these activities as distribution consider as a non-core activity for many firms. Although, there are many advantage for outsourcing, there are also risks and disadvantage in this process. In this essay I would explain the term outsourcing and explain why organisations are preferring to outsource some of its functions in
Germany AnalysisGermany Analysis INDUSTRY IN GERMANY Country Issues Country issues related to Germany are addressed in four contexts. The areas of consideration are (1) cultural, social, and demographic trends and concerns, (2) political/governmental concerns, (3) exchange rate issues, and (4) macroeconomic issues. Cultural, Social, and Demographic Trends and Concerns Germany is the slightly larger then the combined size of Ohio, Pennsylvania, and New York. (137,691 square miles.) Germany is a nation of 81.5 mi
“The Environment In Which Planning Processes Take“The Environment In Which Planning Processes Take Place May Have An Important Effect On How The Process Is Conducted” The ubiquity of change – social, economic, political, technological and attitudinal–and the accelerated pace by which it is occurring demand a serious and imaginative response on the part of business if they want to thrive over the next several years, let alone the next decade or 100 years. Strategic planning is highly selective, sets priorities, and does not constitute a compreh
Public CompaniesPublic Companies PUBLIC COMPANIES Public Companies are those which are listed on the stock exchange. The public may buy and sell shares in them. A public company will have the word \'limited\' after the company name (usually abbreviated to Ltd). Characteristics The characteristics of a public company are that they are limited by shares and have limited liability. \'Limited by shares\' means that shares in the company can be bought and sold freely (shares are featured in the stock-exchange). Whil
Why The Wall Street Bubble Must Burst?Why The Wall Street Bubble Must Burst? Why the Wall Street Bubble Must Burst? In 1938, and in the teeth of the longest and fiercest depression that the United States had ever known, capital spending hit an all time high. Thats right! In 1938 the men who owned America began to pour millions of Dollars into new plant and equipment as if there was no tomorrow. We dont think much about it today, because it has been a long time since the United States has experienced a real bone jolting economic sl
What Computer Skills Do Employers Expect From ReceWhat Computer Skills Do Employers Expect From Recent College Graduates? What Computer Skills Do Employers Expect From Recent College Graduates? Philip Davis, Instructional Technology Librarian Cornell University Ithaca, N.Y. Table of Contents Cornell University 2 Cornell Library Conducts Study 2 Research Methodology 3 A Review of the Results 3 Rankings, Groupings, and Correlations 4 Ranking Computer Skills: 4 Grouping Computer Skills: 4 Other Computer Skills 4 Comments From Employers 5 Variabili
AccountingAccounting On September 28, 1998, Chairman of the U.S. Securities and Exchange Commission Arthur Levitt sounded the call to arms in the financial community. Levitt asked for, immediate and coordinated action… to assure credibility and transparency of financial reporting. Levitt’s speech emphasized the importance of clear financial reporting to those gathered at New York University. Reporting which has bowed to the pressures and tricks of earnings management. Levitt specifically addresses five of
Challenger DisasterChallenger Disaster The Space Shuttle Challenger Disaster was a preventable disaster that NASA tried to cover up by calling it a mysterious accident. However, two men had the courage to bring the real true story to the eyes of the public and it is to Richard Cook and Roger Boisjoly to whom we are thankful. Many lessons can be learned from this disaster to help prevent further disasters and to improve on organizations ethics. One of the many key topics behind the Challenger disaster is the organi
Accounting DifferencesAccounting Differences General Comments about the Insurance Industry Insurance Companies generate revenues by selling insurance policies. These policies provide a known amount of revenue for an unknown amount of losses offsetting that revenue. This can make the matching principle difficult. Some of the potential losses can come years after the insurance policy was written and the premiums received. The liabilities for these future losses are estimated by actuaries and are subject to a certain am
Business PlanBusiness Plan BUSINESS DESCRIPTION Oak Furniture Warehouse, is a furniture store specializing in the selling of furnishings constructed hardwoods, the bulk of which will be oak, to Coeur d’Alene area customers. The store will be a show floor/warehouse, with 85 percent of the available space open to the customers. The merchandise has been carefully selected to be affordable to the majority of consumers along with higher line items for upgrades and future purchases. Oak Furniture Warehouse, plans
Ceo DualityCeo Duality October 22,1999 Term Paper Separating the Board Chairperson and Chief Executive Officer: Pro and Con & Rebecca Hundley I Introduction Numerous reports on corporate governance have emphasised the desirability of increasing the number of outside directors on boards. An equally important and related issue is a growing insistence that the role of chairman and chief executive should be separate, though on this issue there is less unanimity in the U.S. than in other countries. Choosing the
Collective Bargaining AgreementsCollective Bargaining Agreements TABLE OF CONTENTS Introduction………………………………….Page 2 Management Rights…………………………Page 3 Union Security……………………………….Page 4 Wages and Benefits………………………… Page 5 Individual Security (Seniority) Rights……..Page 6 Dispute Resolution…………………………..Page 7 Bibliography …………………………………Page 10 COLLECTIVE BARGAINING AGREEMENTS A collective bargaining agreement collectively sets the terms on which an employer offers individual work contracts to each of its employees in the bargaining