Own Informatione Products


CREATE YOUR OWN INFORMATION PRODUCTS!
Millions and millions of full sized books and small booklets are
sold each year. Most are produced by the large publishing
houses. However, there are also several million books sold
every year by small, unassuming, one-person publishing
companies. Many of these one-person publishers operate from a
home-based office. And, surprisingly, some home-based publishers
earn excellent incomes. (What's more, some are even becoming
very rich.)
In this report you'll learn how to succeed as a home-based
publisher, producing books, booklets, reports and manuals on
nearly every subject imaginable. And, if you have no desire to
write your own material, you'll learn how to get authors to
write for you.
Many authors have chosen to by-pass the usual publishing routes
and, instead, self-publish their own books. Admittedly, this
requires more work, but it could also mean more profits. There
are many reasons authors decide to self-publish, including:
1. It's very difficult to get a manuscript accepted by the giant
publishing houses, unless you are a personality in some field,
or are already a successful author.
2. Often, the large publishing companies will want to edit a
manuscript in such a manner that is unacceptable to the author.
3. Often, the author can market his own book more effectively
than a large publisher will. This is especially true if the
material is of a non- fiction or of how-to nature.
4. Self publishing allows the author to keep all of the profits.
5. There is plenty of opportunity for the author/self- publisher
to set up other profit center products that are related to the
topic of the book.
So, as you can see, there are many compelling reasons why
thousands of authors have chosen to self-publish. Also, the
availability of low cost microcomputers have made
self-publishing much easier than in past years. This report will
give you a step- by- step approach to self-publishing your own
book.
Note: this report is not about writing. It is assumed that you
will write your own booklets, or hire a ghostwriter to do the
job for you. So the following information will focus only on
the steps you need to take to succeed (make money) as a self-
publisher.
HOW IT WORKS AND HOW TO DO IT STEP-BY-STEP
(1) Generate book ideas and proposals, either your own or by
hiring authors/ghostwriters.
(2) Evaluate these ideas and proposals as to the feasibility of
producing a valued book, and reaching a large group of
prospective customers.
(3) Evaluate the size of the market and determine how you'll
reach that market. Also, research any competitive books.
(4) Consider various related products that you could sell to the
people who buy your book.
(5) Write and edit the book, pay royalties to an author, or hire
a ghostwriter to do it for you.
(6) Produce a camera-ready copy for the printer.
(7) Begin your marketing effort by designing ads and brochures.
(Often, this step comes before, or during, writing the book.
Your sales material can give you something to live up to.)
(8) Launch a full scale marketing and publicity campaign. (A
full-scale roll-out should follow a test marketing campaign.
You want to make certain you have a truly salable product, and
should spend little money to test the waters.)
(9) Get printing quotes and have the final version of the book
ready to print and bind as soon as you're sure there will be
sufficient sales to warrant these costs.
(10) Sell follow-up products to your customers.
All of these steps can be carried out quickly. You could easily
have a fast-selling book on the market within 6 months, or less.
SELECTING A TOPIC
The best, and easiest, subjects for self-publishers to produce
are of the how to genre. Books, reports and manuals that tell
readers how to do something are among the liveliest sellers.
It's very difficult for a small publisher to be successful with
novels, or poetry books. So this report will focus on how to
books. However, you can apply many of the techniques discussed
here to market other kinds of books as well.
To begin, you should publish material on topics which you are
most familiar. You should also have a market targeted and a plan
for reaching that market. Example: you may have in mind to
produce a book about how to make money with crafts -- to be sold
in small craft shops, craft fairs, craft magazines and through
direct mail to people who make craft items.
It's not necessary for you to be an expert on a topic if you
aren't writing the book yourself. But you do need to be
knowledgeable enough to evaluate the book proposals that are
submitted to you. Otherwise, you'll have to hire an expert to
evaluate the