Marketing

Media & Culture - Sign Symbol A sign system is representation through communication which in turn leads to a shared meaning or understanding. We hold mental representations that classify and organise the world (whether fact or fiction), people, objects and events into meaningful categories so that we can meaningfully comprehend the world. The media use sign systems through newspapers, magazines, television,internet, and the radio etc. The conceptual map of meaning and language are the basis of r
Alaska Airlines Alaska Airlines For nearly 70 years, Alaska Airlines has served the west coast of North America. Alaska Airlines has grown from a small regional airline in 1932 to one today that carries more than 12 million customers per year. Alaska’s route system spans more than 40 cities and primarily services four countries: Canada, United States, Mexico, and Russia. Its fleet of 88 Boeing jets is the youngest among all major airlines and it has earned U.S. airline recognition from Travel &
American Bungalow The article “Manufacturing and Marketing the American Bungalow” by Scott Erbes discusses the effects that The Aladdin Company had on the American Bungalow. The Aladdin Company was a main manufacturer of these mail order homes. By intense marketing and propaganda the Aladdin Company, along with several others, was able to promote and sell these precut homes by mail. The Aladdin Company was founded in 1906 in Bay City, Michigan by William and Otto Sovereign. William and Otto star
Own Informatione Products CREATE YOUR OWN INFORMATION PRODUCTS! Millions and millions of full sized books and small booklets are sold each year. Most are produced by the large publishing houses. However, there are also several million books sold every year by small, unassuming, one-person publishing companies. Many of these one-person publishers operate from a home-based office. And, surprisingly, some home-based publishers earn excellent incomes. (What\'s more, some are even becoming very rich.
Case Study-Avon Avon Case What direct marketing efforts would you recommend to Avon? Who would be the target market? What range of products would be sold, and how would those products be offered? What other specific price, distribution, promotion, and product mix strategies and tactics would you propose and why? When I think of Avon the first thought that comes into mind are the Avon ladies and those Avon catalogs. This is actually what most people think of I believe. Avon is a extremely well-kn
Motorola Since it first entered the competitive electronic firm market, Motorola has continued to remain successfully as a world leader in mobile communication technology, ranking as the leading maker of cellular telephones, paging devices, automotive semi-conductors, and microchips that are used to operate devices other than computers. Although it has lost a few battles, Motorola has taken on the Japanese head to head, through these times of Japanese competition. In the 1980’s Motorola controll
Minivans The minivan today falls roughly within the $30000 - $40000 price range. As a result, not everyone who could benefit from this automobile can afford it. Minivans target young families (parents between the ages of 25-34) with 2-3 children or more residing in rural and suburban areas in which transportation needs are involved. Despite the minivan\'s convenience, studies from show its target group has been decreasing and has been forecasted to continue decreasing in the years to come. Many
Youth Outdoor Adventures Bus. Plan MARKETING PLAN OUTLINE Company: “Youth Outdoor Adventures”: Our mission is to provide educational outdoor experiences for underprivileged youth. Strengths: Unique opportunity Not a lot of competition Free to kids School support Weaknesses: Cliental is not traditionally familiar with product We currently cannot accommodate all who apply Starts up costs are high Large staffing needs Opportunities and Threats: The average child who grows up in a large urban area s
Ai - Edge Of Excellence Running head: The Edge of Excellence The Edge of Excellence Kathleen P. Munn Community College of Philadelphia Recently, the media has spent an increasing amount of broadcast time on new technology. The focus of high-tech media has been aimed at the flurry of advances concerning artificial intelligence (AI). What is artificial intelligence and what is the media talking about? Are these technologies beneficial to our society or mere novelties among business and marketing p
Organization Development Organization Development (OD) is the application of behavioral science knowledge to improve an organization\'s health and effectiveness through it\'s ability to cope with environmental changes, improve internal relationship and increase problem-solving capabilities. OD is an effort of planned, organizationwide, and managed from the top, to increase organization effectiveness and health through planned interventions in the organization process\'s using behavioral science.
The Hungarian Edition Of Cosmopolitan TABLE OF CONTENTS ABSTRACT 3 OVERVIEW OF THE HUNGARIAN MARKET 3 BACKGROUND 4 DESCRIPTION OF THE PRODUCT 4 THE CONCEPT OF THE PRODUCT 4 PROFILE OF THE TARGET CONSUMERS 5 CURRENT MARKET SITUATION 5 SWOT ANALYSIS 5 PEST ANALYSIS 6 STRUCTURE OF THE MAGAZINE 6 PRICING STRATEGY 7 PROMOTION MIX 7 ADVERTISING 7 SALES PROMOTION 8 PUBLIC RELATIONS 9 CONCLUSIONS 9 APPENDIX 10 LIST OF SOURCES 17 ABSTRACT Primarily based on an interview with Ms. Eniko Horvath, marketing
Pepsi Cola Pepsi Cola Pepsi Cola beverage business was founded at turn of the century by Caleb Bradham a New Bern N.C druggist who formulated Pepsi Cola. Pepsi Cola Company now produces and markets nearly 200 refreshment beverages to retail, restaurants and food service customers in more then 190 countries and territories around the world and generates revenue of over 18 billion dollars. Although Pepsi holdings over the years have become diverse in such fields as the snack industry and restauran
Research Proposal REDUCING THE TIME AND EXPENSE CREATING PROPOSALS PRESENTED TO: Jill Marhefka Professor of Business Research, BSAD 400 . Tracy E. Baker October 11th, 1999 TABLE OF CONTENTS EXECUTIVE SUMMARY 1 BACK GROUND INFORMATION 2 PROBLEM AND OBJECTIVES 3 RESEARCH METHODOLOGY 4 ESTIMATES OF COST AND SCHEDULE 6 QUALIFICATION OF REASEACHER 8 APPENDIX 9 EXECUTIVE SUMMARY AUTOMATING TO MEET THE NEEDS OF XYZ CONSTRUCTION COMPANY Proposals are extremely important tools in construction, sales and
International Competition Consumer Behaviour Consumers have so many choices to make compared to ten or even twenty years ago. Today as always, business growth depends heavily on loyal customers who return because they are satisfied with the product and/or service they have received. But first companies have to bring consumers into the stores. The companies bring consumers into the store by marketing their product. The average consumer would probably define marketing as a combination of advertisi
Blue Jeans Marketing Plan for the introduction of Wide-bottom jeans Business Mission Purpose In order to understand why the Wide-bottom Jeans Group exists, it is inalienable to especially focus on one person, the founder and the core of the company Christie Clark. Her personality alone already legitimates the purpose of the company, playing the role of the every positive thinking entrepreneur, that is strongly drawing together stakeholders and employees by showing them that they can commit thems
Campbell Soup Co. 1. Company Overview Founded in 1869, Campbell Soup Company is one of the leaders in manufacturing & marketing branded consumer food products with approximately 24,250 employees world wide, total revenues of 6.7 billion, 36 manufacturing plants in 10 nations, and over 2000 products on the market. Over the years, Campbell Soup Company has diversified into number of businesses – from frozen dinners to retail garden centers. However Soup has been its core business. Some major brand
Business Plan BUSINESS DESCRIPTION Oak Furniture Warehouse, is a furniture store specializing in the selling of furnishings constructed hardwoods, the bulk of which will be oak, to Coeur d’Alene area customers. The store will be a show floor/warehouse, with 85 percent of the available space open to the customers. The merchandise has been carefully selected to be affordable to the majority of consumers along with higher line items for upgrades and future purchases. Oak Furniture Warehouse, plans
Coca-Cola and its Evolution The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted the formula in a thr
Farmland Industries Inc. Introduction Today, when we hear the slogans better farming, better food, or proud to be farmer owned one company comes to mind, Farmland Industries. We may think of this of this fortune 500 company as a leading agricultural powerhouse, which it is, however, it was not always that way. Background Farmland Industries Inc. was founded by Howard A. Cowden, who was born and raised in Southwestern Missouri. Cowden started young in the cooperative business by working for t
Harley Davidaon Marketing Plan subject = Marketing/Business title = Harley Davidaon Marketing Plan HARLEY DAVIDSON MARKETING PLAN EXECUTIVE SUMMARY Harley-Davidson is the largest market share holder of motorcycles over 750cc in the United States. After the expansion of our production and distribution capacity, we will be in the position to meet the increasing demand for our motorcycles and other products. Growth potential appears very good especially in the overseas market. Gaining a larger mark
Coke vs. Pepsi: Fighting for Foreign Markets November 27, 1995 Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new hot spots. Both Coca-Cola and Pepsi are forming joint bott
Waterford Crystal a case analysis Waterford Crystal HISTORY OF WATERFORD CRYSTAL Waterford Glass was started by two brothers, George and William Penrose, in 1783. It was the most notable of all Irish crystal companies. In 1799, the Penrose brothers sold Waterford Glass to the Gatchell family. The crystal industry was prosperous until 1825. Irish glass manufacturers began to slowly close due to high export duties, the economic depression, and a lack of capital. Waterford Glass was the last to clo
Artificial Intelligence Recently, the media has spent an increasing amount of broadcast time on new technology. The focus of high-tech media has been aimed at the flurry of advances concerning artificial intelligence (AI). What is artificial intelligence and what is the media talking about? Are these technologies beneficial to our society or mere novelties among business and marketing professionals? Medical facilities, police departments, and manufacturing plants have all been changed by AI but
Y2k Bug David Eggleston Review of Literature 2/24/99 Teri Ferguson Y2K Bug The turn of the century is rapidly approaching. This should be a time of high hopes for the future; the United States has advanced in all sorts of technology. The United States has advanced a great deal with computers, which are able to automate many difficult jobs, calculate extravagant equations, and make life easier for most people. The computer is an amazing tool allowing the United States to excel in the world. But,
The Internet Economy T he internet, the world wide data connection that has caught on like a wild fire sweeping through a parched California forest, has wide ranging implications on our world economy. Locally, we have witnessed staggering swings of fortune in more “dot-com” firms than any other form of business in American history. The old adage of that “American Dream” - starting a business in the garage to see it one day be listed on the stock exchange is truer now than at any other time in ou
farm subsidies: a necessary evil? history farm subsidies: a necessary evil? Subsidies are payments, economic concessions, or privileges given by the government to favor businesses or consumers. In the 1930s, subsidies were designed to favor agriculture. John Steinbeck expressed his dislike of the farm subsidy system of the United States in his book, The Grapes of Wrath. In that book, the government gave money to farms so that they would grow and sell a certain amount of crops. As a result, Stein
A Discussion on Multimedia Nic Singh December ‘96 A Discussion on Multimedia Multimedia, or mixed-media, systems offer presentations that integrate effects existing in a variety of formats, including text, graphics, animation, audio, and video. Such presentations first became commercially available in very primitive form in the early 1980s, as a result of advances that have been made in digital compression technology-- particularly the difficult area of image compression. Multimedia online servi
Ground Level Ozone Regulations What: In 1997 the Environmental Protection Agency(EPA) established new ozone standards. The EPA also placed special restrictions on twenty-two states in the Ohio Valley and Midwest regions to prevent emissions from coal-burning power plants from being carried into the New England States by wind currents. (Tennessee is one of these twenty-two states.) Both of these rulings were recently either struck down or placed on hold by Federal Appeals Courts. Why: The regulat
Business Ethics How to behave toward oneself and toward other individuals is a matter of making choices: whether to be friendly or unfriendly; whether to tell the truth or lie; whether to be generous or greedy; whether to study in order to pass an exam or to spend valuable study time watching television and cheat to pass it. These, and all other questions about how people act toward themselves and one another are dealt with in a field of study called ethics. Another name for ethics is morality.
Frankenstein Support (Mock-Persausive Letter Format) (Author\'s Note: This was a semi-creative project. We had to address the issues in a persuasive letter rather than a boring ol\' report, so please become unconfused as far as the format..) Cal Tech Curriculum Committee: Scientists are all too ready to lock themselves away with their research, unwilling - perhaps even incapable - of seeing the consequences of their actions. It is our duty as their educators to provide them with not only a means
Colorado River Geography Colorado River Geographers can tell you that the one thing that most rivers and their adjacent flood plains in the world have in common is that they have rich histories associated with human settlement and development. This especially true in arid regions which are very dependent upon water. Two excellent examples are the Nile and the Tigris-Euphrates rivers which show use the relationship between rivers and concentrations of people. However, the Colorado River is not su
The use of propaganda in the Nazi Regime subject = history:Holocaust title = The use of propaganda in the Nazi Regime and in their Totalitarian Control papers = The Role of Propaganda in the Nazi Takeover and in Their Totalitarian Control When one thinks of the term propaganda, what comes to mind? Would it bring a positive response? Would it bring a negative response? When one thinks of propaganda in association with the Holocaust, what comes to mind? A positive response or a negative respon
Legalize Marijuana The legalization of marijuana will reduce crime, narcotic drug use, and create a utopian society. Marijuana\'s effect on society is greatly over exaggerated in that marijuana acts as a scapegoat for many of society\'s problems. Marijuana is blamed today for being a gateway drug; this means that consumption of marijuana will lead to use of narcotic drugs, this claim has never been proven, the only grounds for it is that marijuana is a more widespread and more sampled drug. Furt
Product Liability Product Liability Every day American consumers purchase products that they feel are beneficial to there development. Where that lies depends on the consumer. However, One underling variable is a constant when it comes to purchasing the product. That variable is whether or not the product is right for them. When the consumer purchases a product, they are liable for whatever mishaps may occur and accidents that may happen. But producers are not completely free from the liability
Electronic Marketing Basics Many people have been burned over and over again by fast buck artists selling a lot of hype and saying how easy it is to make big money in electronic marketing. The fact is electronic marketing can be the fastest way to lose a lot of money quickly. Many business owners have lost thousands of dollars using these supposed (no cost) forms of marketing. People put up a Website, do some advertising, and expect the profits to roll in. In most, case that is not the way it wo
Coke Vs. Pepsi Case Study Control of market share is the key issue in this case study. The situation is both Coke and Pepsi are trying to gain market share in this beverage market, which is valued at over $30 billion a year (98). Just how is this done in such a competitive market is the underlying issue. The facts are that each company is coming up with new products and ideas in order to increase their market share. The creativity and effectiveness of each company\'s marketing strategy will ulti
Citibank Review CITIBANK Case Study This is a monumental assignment for any team of corporate and financial wizards, but for the purposes of this assignment I will keep it simple. This scenario suggests numerous barriers and hurdles that seem almost impossible to overcome. Choosing to enter these socially, politically and economically different markets will require ingenious marketing techniques and an unsecured commitment to achieving success where the possibility seems extremely dim. Given the
Customer Relationship Marketing Literature Review The Evolving Sales and Marketing Landscape Marketing and business development professionals are confronting a rapidly different and changing business landscape. The traditional business model that was once the standard is now being transformed due to technology drivers that make advanced marketing and sales capabilities possible. The business model of yesterday supported mass marketing, mass production, and standardized cookie-cutter products and
Colgate In Argentina Introduction Colgate was founded in the United States in 1806 and for the first 100 years, its business focus was only there. However, in the very early 1900\'s, the Company began a very aggressive expansion program that led to the establishment of Colgate operations throughout the world. Today, Colgate-Palmolive is a $9 billion company, marketing its products in over 200 countries and territories under such internationally recognized brand names as Colgate, Palmolive, Ajax,
Hi Frequency Marketing Music Marketing: Hi Frequency Concepts In today\'s business world, everyone knows that the hardest industry to break into is the music industry. The music industry has evolved from being made up of many independent labels to being run by major corporations such as Warner Brothers and Universal Music Group. Music marketing is the one aspect of the industry that has not gone corporate. While record label marketing departments are running out of ideas, independent marketing f
Market Identification The main questions concerning market identification are provided in the opening quote of Rudyard Kipling- who, buys what,where, how and why?Regarding the main questions, David Tonks mentioned that market can be identified by using a mix of variables which can be grouped into two categories: \'general\' and \'behaviour\' (1995:3).Table1 shows the different types of \'general\' and \'behavior\' variables.The trem\'general\' is used for those variables which define and describ
Online Marketing The internet application called the world wide Web (WWW) is one of the technological tools that is making a significant impact on marketing. The Internet is a wed of more than 2.2 million computers linked by telephone on more than 32,4000 connected computer networks and is accessible in 135 countries and territories (Kotler). This medium provides relatively inexpensive way for companies to advertise their products to millions of people, 24 hours a day. It also opens up the home-
Sears And Roebuck Company Business Marketing Term Paper Sears and Roebuck Company For this paper I will be looking at an old established company, that has re-addressed its target market. To increase penetration in the market and expand in new markets, Sears has refocused its market concept. In the past Sears was where your grandparents shopped for quality product. As they sat back and enjoyed the comfort of their brand name and reaped the benefits, other companies sliced away at the market with
Marketing Plan We live in a world where consumers are demanding access to information and service anywhere, anytime, and from any device. For most people, Cell phones will be the devices, which provide them with their first access to the Internet. Time is the most precious commodity and convenience is everything. Access 2000 will allow you to talk, receive emails, news, stock quotes-or surf the web, and at the same time allowing you to use the features of a palm pilot which has word processing c
Marketin Strategy In E-Commerce Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent year
Soft Drink Industry Executive Summary The word \'Saturation\' does not exist in the dictionary of the U.A.E. Year by year, new products and their competing items have entered into the field and have successfully created a slot for themselves. This phenomenon is greatly supported by the open down policy of the local government to the people coming from other lands for settlement and tourism. Ice creams are a product that has not seen their prime in the U.A.E. It\'s potential is tapped in a meager
Kelloggs A Michigan Traded Company Financial Statement Analysis Executive Summary Objective: Our goal in composing a financial statement is to construct the most comprehensive, thorough document possible, in order to attract investors and to confirm that we have taken the time to explore as many potential issues for your business as may arise. Summary of findings: Our level of cereal marketing investment early in 1998 was not sufficient in the face of extremely competitive market conditions. Thi
Swot Analysis Of Dell Computer SWOT analysis of Dell Computers History: The company was founded in 1984 by Michael Dell, now the computer industry\'s longest-tenured chief executive officer, on a simple concept: that by selling personal computer systems directly to customers, Dell could best understand their needs, and provide the most effective computing solutions to meet those needs. Today, Dell is enhancing and broadening the fundamental competitive advantages of the direct model by increasin
The Benetton Group The Benetton Group The Controversy Continues Problem Identification Benetton, the world famous clothing producer, once again dives into social issues that the United States may not be ready for. The Italy based group is well known for their shocking world issue advertisements that only bear the company logo. In fact, Benetton’s advertisements traditionally do not feature the clothes it sells; only the issues play the lead role. After years of controversy over ads such as AIDS,
Student Company Ben Broderson December 18, 2000 Student Company Paper Our student company, Wahawk Shop, had many strengths and weaknesses. I believe our biggest strength is our creativity. We had come up with a large amount of possible product ideas. We also had very creative advertising, both in posters and video. Another strength our company had was our product. We finally decided on can koozies and a deck of playing cards, screen-printed with the West High school logo. I think we had a good,